Having a poorly designed website can have serious consequences for your business. It can lead to a lack of credibility and customer trust, a decrease in your ranking on Google, and difficulty for users to explore the website. It can also give users the perception that your brand is of low quality or not trustworthy. Mark Brinker, president of Mark Brinker & Associates, explains how neglecting the appearance and design of your company's website has immense and potentially devastating consequences.
When it comes to website design, it's important to understand what is considered poor design. Poor website design has the potential to create problems in terms of usability for Internet users. Research shows that up to 53% of all business websites lose their visitors because they find it difficult to explore them using existing navigation. This means that users have a specific goal when they visit your website, and if they're having trouble achieving their goal, they'll completely walk away from your website.
Having a well-designed website with great visual appeal and a smooth user flow is essential for higher sales. 75% of consumers admit that they judge the credibility of a company based on the design of their site, so it's important to make sure that your site has a good ranking. A bad website experience will tell your audience that you either don't know them or that you don't consider them a priority. If you don't put emphasis on the design of your website, your business will look unprofessional.
The design you choose to use for your business is more than just a symbol of your status in the virtual world. It takes a team of professionals including content writers, designers, developers and SEO specialists to create a beautiful, high-converting website. Unfortunately, many companies fail in terms of investing their time and resources in designing their website. When the design of the website that is the image of your business doesn't reflect this image, you could lose sales and damage your brand's reputation.
Not only this, but it can also lead to a decrease in your ranking on Google (SEO). Ultimately, understanding the importance of your website to your company is key in order to ensure success.